I help beauty and beauty-tech brands turn research into strategy.

I'm Nicholle — a beauty researcher, writer, and strategist with a background in clinical research and public health (MPH, Brown University). I write and work at the intersection of science, culture, and lived experience — on the quiet ways beauty shapes identity, belonging, and self-image, and on the business and marketing forces behind the industry itself. I believe beauty exists at the intersection of health and wellness and that people should be able to access beauty that is safe in terms of the formulation and the way it is marketed.